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Celebrities and "Ordinary" People Sell Smoke Yale University Library Online Exhibitions On the hit CBS sitcom I Love Lucy, smoking was not only allowed, it was part of the job! That's because the show's heavy hitting sponsor was the tobacco company Philip Morris! Lucille 1950s Philip Morris Cigarettes Lucille Ball "I Love Lucy" Photo 14x11 Lucille Ball Smoking Etsy Lucille Ball The Lucy Lounge LET'S FACE IT, LUCY (pt 3) Lucille Ball never sits still a minute. Between filmings of her I Love Lucy show, she's posing for cigarette Instagram Lucille Ball and Desi Arnaz we're both lifelong smokers. Phillip Morris sponsored the I Love Lucy and promoted cigarettes regularly in commercials and print ads (and even on their show). It is

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