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Camel Cigarettes and the Naked Man in the Logo Camel Cigarettes introduced Joe Camel in 1988 as their mascot. He was portrayed as a human like camel that had style and charisma, and was a very successful marketing strategy. Unfortunately for Joe Joe Camel was more than just a mascothe was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for Joe Camel Wikipedia Now we know John Wayne was a Camel man. More people puff on Camels than any other cigarette! Joe Camel was introduced by R.J. Reynolds in 1987 to revitalize the Camel cigarette brand. The suave, sunglass wearing mascot was incredibly successful but highly controversial. A landmark 1991 study revealed that Joe
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