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Big tobacco loses packing fight Australia Wins Landmark WTO Ruling on Plain Tobacco Packaging Australia inspires UK on cigarette plain packaging ABC News Federal Government's cigarette plain packaging policy is helping the drop in smokers' numbers SEATCA Standardised packaging and new enlarged graphic health warnings for tobacco products in Australialegislative requirements and implementation of the Tobacco Plain Packaging Act 2011 and the Competition and Consumer (Tobacco) Information Standard, 2011 In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C

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