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Edward Bernays: The art of manipulation Opening the door to the dark side of marketing Torches of Freedom Campaign American Women in Tobacco Advertisements 1929 1939 Digital History Histoire Numrique It was after WW1, in 1929 specifically. The campaign was orchestrated by Edward Bernays, the father of modern PR hired by American Tobacco Company to sell Lucky Strike cigarettes to women. He Edward L. Bernays, approached in 1929 to attract a new audience tobacco, orchestrates a "Torches of Freedom" march from coast to coast. (part 1 3), #prmuseum #pr #publicrelations #history Bernays' Torches of Freedom Communication Studies
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