camel cigarettes mascot Joe was more than just a mascot—he was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for pmamtraveller (@pmamtraveller): "Joe Camel (also

pmamtraveller (@pmamtraveller): "Joe Camel (also known as Old Joe) was a cartoon advertising mascot for Camel cigarettes, created by R.J. Reynolds Tobacco Company." Joe Camel was the cartoon mascot used by R.J. Reynolds to promote Camel cigarettes, introduced in 1987. The character was designed as a cool, sunglasses wearing camel who appeared in ads, posters Austin, Texas USA: Joe Camel cartoon character promoting Camel cigarettes on billboard. Bob Daemmrich Stock Photo Alamy Joe Camel was the advertising mascot for Camel cigarettes from 1987 1997 the Journal of the American Medical Association published a study in 1994 showing that by age six nearly as many Camel Smokes Out Brooklyn Locale WSJ 1973 Ad Camel Cigarettes GT Challenge Smoking Tobacco Race Automotive Period Paper Historic Art LLC

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