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Exceptions were made for hookah, premium cigars, and pipe tobacco

Cigarettes are the iconography of the 20th-century metropolisneon, taxis, ashtrays in dinerswhile cigars ride in different imagery: old world agriculture, rolling tables, cedar, leather chairs

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Mndel says all of this must be weighed at the societal level: These pouches might be the least harmful way of getting nicotine, especially compared to tobacco, but because theyre legal and so readily available, the high number of potential users is the big concern. Where Do We Go From Here

In its survey of 13,000 people, about one in 25 had tried nicotine pouches and awareness was highest among 18 to 24-year-olds, with 45% having heard of them