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Contract 3RAI Trade Marketing Services (RAITMS) Retail Partners Marketing Plan Contract, 2017 Menthol Outlet Plan) found on Open Science Framework online ( Placement The most reported requirements described how tobacco products and advertising must be displayed in the store.6 7 14 15 17 2326 28 29 32 3440 42 43 For example, one retailer interviewed in the UK reported reserving two-thirds of their tobacco unit space for a contracted manufacturer15 and another in the USA recounted that manufacturer representatives required 45% of the tobacco retail space to be dedicated to that particular manufacturer.29 Studies also reported that representatives regularly visited retailers and, to varying degrees, had control over the store design, layout, and placement of tobacco products and advertisements.6 8 15 17 24 27 32 37 40 Slotting fees (ie, payments from the manufacturer to the retailer in exchange for shelf space) were also commonly reported as an incentive in different contracts,7 particularly in the USA.6 17 24 28 The value of this incentive type varied and was reported to exceed the equivalent of thousands of US dollars by a study in South Korea.7 The Philip Morris 2015 Retailer Leaders Program Agreement specifically stipulates that the plan-o-gram layout of the store indicating exactly where both products and advertisements go, must be followed

29 also marks the beginning of the claims submission process for individual victims of lung cancer, throat cancer, and emphysema

Selling Smoke: Tobacco Advertising and Anti-Smoking Campaigns Big Tobacco, Big Lawsuits In the face of damaging lawsuits, bad publicity, and potential federal legislation regulating the industry, the tobacco companies opted for a major settlement

"Cigarettes are a major drag on the economy

Tashkin DP

More Info Key Facts Menthol cigarette smokers have lower rates of quitting than traditional cigarette smokers (Truth Initiative, 2022)