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N-O-T: NOT ON TOBACCO An evidence-based approach designed to promote cessation and reduce tobacco/e-cigarette use among adolescent smokers ages 14-19

This prompted strong opposition from Philip Morris International (PMI)13 30 which claimed this would violate the World Trade Organizations Technical Barriers to Trade Agreement and prevent US-style cigarettes (accounting for less than 1% of market share) from being sold in Canada.31 PMI threatened to close its Quebec factory unless US-style cigarettes were exempt.31 But after the legislation was adopted, the company sold an assumingly reformulated version of cigarettes such as Rooftop (the Canadian version of Marlboro).31 Bill C-32 came into force on 5 July 2010, and also banned other specified additives in cigarettes, little cigars and blunt wraps, including vitamins, caffeine, taurine, essential fatty acids, probiotics, sugars and sweeteners, and mineral nutrients

That is the crux of Swedens success: smokers were not just told to quit they were offered future products that would be acceptable

It says nothing, however, about how higher taxes on cigarettes leads to more smuggling, which may undermine the very goals the ALA wants to achieve

"What's In a Cigarette?"

Given the lack of evidence surrounding nicotines positive health benefits, it is probably fair to say that the negatives and level of addictiveness of nicotine currently outweigh the positives of using the substance outside of for the purpose of NRT.