ruling had opened up an opportunity for such groups as the American Cancer Society to put a whole series of anti-smoking commercials on the air, and in 1970 anti-cigarette messages were occupying some sixty million dollars worth of commercial air time and were causing the tobacco industry serious concern, because they were apparently effective
In fact, a single gram of activated carbon has a surface area that exceeds 32,000 sq
Their adverts had some humor, suggesting smokers of other brands should attach the Tareyton filter to their cigarette
As the cigarette prices are different in every country
Often sold in sandwich bags, 50 grams of chop-chop can cost as little as $10
And on this issue the congressmen are hearing from their local TV-station owners as well as from the N.A.B. Apart from the argument that regulatory action on cigarette advertising on the air would strengthen the agencies hand and thereby sap the power of Congress, the broadcasters maintained in their lobbying exercises that the broadcasting industry itself was perfectly capable of regulating its advertising of legal products such as cigarettes, and, in fact, was already monitoring and regulating the cigarette advertising that was offered it, through cigarette-advertising guidelines devised by the Television Code Authority, the administrative arm of the N.A.B.s Television Code Review Board