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Pushing Cool: Big Tobacco, Racial Marketing and the Untold Story of the Menthol Cigarette' WHYY Help Fight the Injustice of Menthol Opinion: Menthol cigarette ban would save Black families they target Why is menthol cigarette usage more prevalent amongst Black and African American individuals? It's not just a matter of preference; it's rooted in systemic factors. Historical targeting: Big tobacco California Steps up to Stop Big Tobacco From Maliciously Targeting Black Communities Western Center on Law & Poverty Menthol cigarette ads targeting the Black community throughout the decades

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