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Graphic cigarette labels may encourage smokers to quit When Australia's Parliament in 2011 became the first legislature in the world to mandate plain packaging and graphic warning labels for cigarettes, the action was intended to reduce the appeal of smoking by making brands virtually indistinguishable from one another and to highlight the negative health effects of tobacco

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Smoking cessation can be hard, but there are programs and therapies available to help

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CONCLUSIONS This study identified current health warnings on tobacco packaging in four countries as having lost their impact as deterrents to smoking, highlighting the need for an update in current tobacco packaging interventions