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In the 60s they appealed to the mid-market, rather than middle class

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In 1959 the best-selling cigarette brands were: Pall Mall (king-size, plain) - 14.1% Camel (plain) - 14.0% Winston (filter) - 9.5% Lucky Strike (plain) - 9.5% Kent (filter) - 7.9% Salem (menthol) - 6.0% L & M (filter) - 5.5% Viceroy (filter) - 4.8% Marlboro (filter) - 4.6% Chesterfield (plain) - 3.6% Kool (menthol, plain) - 3.0% Chesterfield (king-size, plain) - 2.5% Parliament (filter) - 2.2% Source: Document downloaded from Truth Tobacco Industry Documents called 'The American Tobacco Company Cigarette Sales and Share of the market 1952-63', dated March 6 1964 By Steven Braggs, September 2023 Read more: Cigarette smoking in the 1950s - USA Cigarette brands in the 1960s - USA Cigarette brands in the 1970s - USA Cigarette brands in the 1980s - USA Cigarette brands in the 1950s - UK

Actual size is what gets physically measured when the filter slides in: 20.19 x 25.31 x 5.25 inches