The GANNI Playbook AC25 ‘Maté’s book will make you

‘Maté’s book will make you examine your behaviour in a new light’ Guardian ‘Bold

The first entrant in Backbeat Books’ new “Goes to 11” series

Bruges's masterpiece-filled Groeninge Museum

and hope that only He can provide

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The GANNI Playbook AC25 ‘Maté’s book will make you'Its Gannis journey from cult Scandi favourite to a leader in the sustainability space' Emily Chan, Vogue This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful. This book asks what it means to force yourself to take a different business path, where the destination is a responsible and profit