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They even dropped the word "Tobacco" from their name

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[7] Centers for Disease Control and Prevention

Claridge, L

This broader value proposition contributes to vaping's continued popularity

The panel concluded that Australias measures restrict trade by reducing the use of tobacco products, they reduce the volume of imported tobacco products on the Australian market, and thereby have a limiting effect on trade.[13] Here, the panel seemed to say that if a measure is successful in contributing to a public health objective, then, in this case, that is evidence that it is trade-restrictive