cigarettes torches of freedom Freedom: How the world's first PR campaign came to be OPINION: What public relations really
OPINION: What public relations really means Annenberg Media It was after WW1, in 1929 specifically. The campaign was orchestrated by Edward Bernays, the father of modern PR hired by American Tobacco Company to sell Lucky Strike cigarettes to women. He In 1929, at the height of the women's rights movement in the United States, a group of young women marched in New York's Easter Parade and lit cigarettes in public. Newspapers described Torches of Freedom Wikipedia BMI Gold: How Edward Bernays sold cigarettes as 'Torches of freedom' for women Big Tobacco's Spin on Women's Liberation The New York Times
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