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Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share Marlboro Red A Product That Kills Its Best Customers by Fred Lee The History, Philosophy and Ethics of Design. Medium The Real Marlboro Man The Atlantic Marlboro's early years as a woman's cigarette Marlboro Oral History and Documentation Project NMAH.AC.0198 SOVA, Smithsonian Institution Marlboro Story Profile, Founder, History, CEO, Founded Famous Cigarette Companies SuccessStory
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