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Q: Whats your reaction to the 9.9% adult cigarette smoking rate

Reason behind smoking habit: Stress is one of the biggest reasons people smoke Many smokers say they light a cigarette when they feel stressed, anxious or overwhelmed

It has a medium-bodied tobacco profile with a warmer, smoother finish compared to lighter variants

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doi: 10.18332/tpc/144650 Summary Keywords heated tobacco products, IQOS, marketing, reduced exposure claims, COVID-19 Citation Sharma A, Fix B, Hyland A, Bansal-Travers M, Quisenberry A and OConnor R (2024) Exposure to IQOS ads and reduced exposure claims, and association with perceived risk from COVID-19 on IQOS purchase and use intentions: results from a web-based survey

In fact, the Centers for Disease Control and Prevention (CDC) says that smoking is the most common "preventable cause of death" in the United States