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Torches of Freedom Luke Burgis Newsletter Clever Marketing or Cunning Manipulation? iRoofing 1929 marked a pivotal moment in both advertising history and the women's liberation movement when Edith Lee boldly lit a cigarette during the "Torches of Freedom" march in New York City. Captured Smokin' Women PRINT Magazine Opening the door to the dark side of marketing Big Tobacco's Spin on Women's Liberation The New York Times
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