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Targeting Women and Girls Tobacco Tactics The Politics of Puffing St Paul's Girls' School In 1955, Marlboro was dying with just 1% market share, 0 growth and known as a women's cigarette. 24 months later? Sales were up 3000%. All because Leo Burnett (the ad legend The Center for the Study of Tobacco and Society: How cigarette companies targeted women through advertising The Cancer Letter How Big Tobacco used women's equality struggles to sell cigarettes Marlboro cigarettes were originally marketed to women (1940s) : r vintageads

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