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Light a Torch for Freedom! Torches of Freedom": The Anti Literature of Advertising Front Porch Republic The Cigarette of Distinction The Center for the Study of Tobacco and Society It was after WW1, in 1929 specifically. The campaign was orchestrated by Edward Bernays, the father of modern PR hired by American Tobacco Company to sell Lucky Strike cigarettes to women. He Torches of Freedom: How the Cigarette Captured Female America (and Accidentally Created the PR Industry) by James Schechner Medium Torches of Freedom: Women and Smoking Propaganda Sociological Images
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