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Joe Camel Cartoons WI: No Joe Camel Page 2 Joe Camel was introduced by R.J. Reynolds in 1987 to revitalize the Camel cigarette brand. The suave, sunglass wearing mascot was incredibly successful but highly controversial. A landmark 1991 study revealed that Joe Camel Cigarette Packs Easter Egg Naked Man in Camel (Manneken Pis) and Lion (Flemish Belgium symbol) When smoking looked this cool, it's no wonder kids got hooked. Joe Camel was the kind of guy who didn't need an introduction. He just walked in, lit up, and let the Introduced in 1988 by R.J. Reynolds, the Joe Camel campaign gave Camel cigarettes a new edge with a cartoon mascot modeled after a 1970s French design. With his shades, smirk, and effortless

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