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By aligning Marlboro with this iconic figure, the brand tapped into the aspirations and desires of American consumers

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Putting ourselves in the position of a bureaucrat in charge of cigarette taxes, we predicted sales volume on the basis of current data and recent trends and used that prediction to forecast cigarette tax revenues assuming no tax increase

It was never a foregone conclusion that the cigarette would become the dominant way to consume tobacco

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This look at the facts covers how these products are doing worldwide, what they might mean for peoples health, their chance to cause less damage, and how different places are making rules about them