cigarette camel mascot Joe was more than just a mascot—he was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for Meet Joe Camel, The Smooth

Meet Joe Camel, The Smooth Character Who Encouraged Children To Smoke Joe Camel was the cartoon mascot used by R.J. Reynolds to promote Camel cigarettes, introduced in 1987. The character was designed as a cool, sunglasses wearing camel who appeared in ads, posters Got this done recently, based off the old Camel Cigarette mascot Joe Camel was a cartoon mascot used in Camel cigarette ads from the late 1980s to 1997. He was shown in scenes acting 'smooth', to make smoking look cool. After major backlash Vintage Paper Advertisement: Camel Cigarettes, Smooth Character, 1990 Etsy Joe Camel Cartoons

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