In 2014, domestic slim production continued the trend of five consecutive years of robust growth, with the output reaching 310,000 cases* (15.5 billion cigarettes), up 99% year on year, and with the sales volume hitting 279,600 cases, up 102.1% year on year
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David Adelman of Morgan Stanley said: 'If plain packaging were adopted in the UK, some other nations would most likely mandate [it] as well.' Adam Spielman, a tobacco analyst at Citigroup, told the publication: 'Plain packaging would level the playing field, making premium brands less attractive to smokers, and would lead to a rapid worsening of the downtrading [falling sales] trend which has been going on for years in the UK, far and away the most expensive country in Europe for smokers.' Tobacco companies fear that introducing the plain packaging would prompt many smokers to abandon the premium brands such as Marlboro and Benson and Hedges, and instead switch to much cheaper makes costing 3.50 to 4
This makes the On Your Mark not only a top performer on the water but also a modern, stylish, and well-maintained package
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