kent cigarette asbestos filter cigarettes, introduced in 1952 by the P. Lorillard Company, utilized a “Micronite” made primarily of crocidolite (blue asbestos), one of the most dangerous forms of the mineral. This marketing as Knee jerk reactions to a
Knee jerk reactions to a perceived safety problem can lead to doing more harm. The concept that cigarettes caused cancer is not new. In 1952 the Lorillard Tobacco Company marketed the original Kent's Asbestos Secret: The "Healthier" Cigarette's Hidden Danger Did Cigarettes Ever Contain Asbestos Filters? The dark side of marketing seemingly Light cigarettes: successful images and failed fact Tobacco Control Asbestos Filter Cigarettes & Kent Micronite Compensation Kent Cigarette Box, Michigan State Medical Society, 1963 National Museum of American History
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