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For example, lung cancer may mean tar-soaked lungs, laboured breathing, loss of time with family and whnau, or unheard stories

They were instead advised to contact the health department, which unfortunately has led nowhere so far." Customs warned retailers to refrain from selling illicit tobacco products

Sponsorship Council established to replace tobacco sponsorship with Smokefree branding

The Ministry of Health and Health New Zealand both enforce smokefree legislation, including checking retail compliance on under-age sales and non-compliant packaging

12 13 No marketing manager would consider using a single communications theme for more than a decade