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Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share Philip Morris looks beyond cigarettes with alternative products Reuters Investors Sift Ashes of Marlboro Merger for Answers WSJ Marlboro Parent Company, Phillip Morris, to Stop Producing Cigarettes iHeart Marlboro Maker CEO Says The Company Plans To Stop Selling Smokes In The U.K. WUNC News Marlboro Tobacco Reporter
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