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Torches of Freedom Campaign American Women in Tobacco Advertisements 1929 1939 Digital History Histoire Numrique It was after WW1, in 1929 specifically. The campaign was orchestrated by Edward Bernays, the father of modern PR hired by American Tobacco Company to sell Lucky Strike cigarettes to women. He How Lucky Strike Became an Icon of the Feminist Movement Phil Beard: Lucky People Edward Bernays: Prophet of Spin Richard Gunderman WATCH: Lectures in History: Edward Bernays & Rise of Corporate Public Relations, Sat. Jan 18 at 8p & Sun. Jan 19 at 1p ET on C SPAN3 Edward Bernays believed public sentiment could

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