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$2040: Standard ceramic the everyday-home tier, and where most buyers land

But many smart features (app scheduling, historical graphs, remote monitoring) are nice-to-have rather than essential

27 June 2008

In 2023, PMI held about 12% of the total global cigarette market, according to Euromonitor International.** PMI leans heavily on its smoke-free narrative (while also boasting to investors: Were known for our global portfolio of leading cigarette brands.)

The proportion of current smokers who have never tried vapes who believe they are more than or equally as harmful as cigarettes has increased from 27% in 2019 to 61% in 2026 (Figure 25)

Never had an ecig before so dont know how it compares to others but I found it quite good