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Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette, Wailoo For decades, Big Tobacco has engaged in targeted marketing of menthol cigarettes to African Americans, who suffer high rates of tobacco related death and disease. Menthol makes cigarette smoke less harsh (but just The tobacco industry has aggressively marketed menthol cigarettes to the Black community for decades, trying to use advertising to associate their deadly addictive products with cultural identity. For Denisha Brown, the tobacco Report: Tobacco industry continuing decades long targeting of Black communities, women, youth with menthol products American Heart Association The fight over banning menthol cigarettes has a long history steeped in race Connecticut Public Menthol Tobacco Targeted Black Communities for DecadesNow Communities Across Appalachia Are Taking Action Black By God

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