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Menthol Alternatives: In markets with menthol flavor bans, these capsules serve as a compliant alternative, allowing consumers to add a cooling or minty sensation post-purchase, thereby maintaining brand loyalty and market presence

Now we have 74 kids who said they are HNB users, which works out to be 0.4% of middle school students and 0.7% of high schoolers

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Girl smokes and holds ashtray

Tobacco companies now target college-age adults more than any other group

Canada implemented plain packaging in 2019 and was among the first 10 countries to do so, and is tied for 19 th in the world in terms of package warning size