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Implying or inferring to a specific racial group like African Americans that this [menthol cigarettes] is part of the accouterment for being a successful individual in the Black community. This type of branding practice presents a messy, moral dilemma for companies, Reed said, because theyre attracted to these different communities because theres money there. A ban on menthol cigarettes may help reduce the number of tobacco-related deaths over time

A quick fix is to simply mask it (Febreze etc)

Pope Urban VIII likewise condemned smoking in holy places in a papal bull of 1624

And so the industry began to heavily advertise menthol brands in Black communities and Black media

Humans are creatures of repetition and keeping up routines so it makes perfect sense as a transitional replacement while you still get your throat hit via nicotine

15 Pharmacists can also directly provide funded NRT in the absence of a prescription