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Marlboro Prototype Cigarette Box Smithsonian Institution The Most Iconic Rebrand in History (Marlboro) Marlboro Man's Unlikely Predecessor Was the Marlboro Woman in Ads Business Insider Marlboro Oral History and Documentation Project NMAH.AC.0198 SOVA, Smithsonian Institution The Marlboro Man was the iconic face of Marlboro's filtered cigarette campaign, created by ad agency Leo Burnett in the 1950s. Initially launched to rebrand Marlboro as a rugged, masculine choice, the Big Tobacco in the Big Apple: The Marlboro Story The Center for the Study of Tobacco and Society
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